In the fast-paced world of online shopping, where every click matters, making more sales in your online store is all about increasing your e-commerce conversion rate. Have you ever wondered, “How can I increase the e-commerce conversion rate?”
Well, you can increase your e-commerce conversion rate by improving the user experience of your website, making it easy for customers to find and purchase the products they want, and offering incentives to encourage visitors to take action.
The online market is a tough place with lots of competition, and keeping customers can be a challenge. To do well, e-commerce businesses must work on making more sales by improving their conversion rates.
Here, we’ve put together 37 proven tips that can make a difference in your online store’s success.
Let’s get started now!
A good e-commerce conversion rate shows the percentage of people who visit a website and take a specific action, like —
On average, e-commerce conversion rates are about 2.5-3%, but this can change based on what you’re selling and who you’re selling to.
To find your e-commerce conversion rate, you can divide the number of conversions by the total number of visitors and then multiply by 100. For instance, if your site had 10,000 visitors and 500 purchases in a month, your conversion rate would be 5%.
Tips for accurate calculations:
Search engine optimization (SEO) is super important for getting the right people to visit online stores. Research shows that when people find websites through search engines, they’re more likely to buy compared to those who come from social media or ads.
When an online store shows up high in search results, it makes the business look like an expert in its field. This builds trust with potential customers, making them feel more confident that the business is legit and offers good products or services.
Get the Most Out of SEO to increase e-commerce conversion rate:
Track Your Progress: Use tools to check how well your SEO is working.
Now, it’s time to get some useful tips on how well you can increase the e-commerce conversion rate.
In the tough world of online selling, creating a website that’s easy and enjoyable for users is super important.
In today’s digital world, it’s super important for online businesses to have a website that works well on mobiles. A mobile-friendly website is one that adjusts itself to fit whatever device someone is using.
When businesses use a website that fits any device, it makes users happy and can boost how much stuff gets sold:
Think about shopping online for new shoes. You click on a website, but it takes too long to show up. You get tired of waiting and close the page to try another site. This happens a lot. Google found that more than half of people on mobiles will leave a page if it takes more than three seconds to load.
When you go into a store, you want to find what you need without any trouble. The same goes for your website. If it’s hard to figure out or confusing, people will get frustrated and might leave without buying anything. This can mean lost sales and abandoned shopping carts.
Below are the tips for making website menus and categories simple.
Let’s find out how you can create a compelling product presentation to increase the e-commerce conversion rate.
In the online shopping world, good-quality product images don’t just show what the product is like; they also make the website look professional and trustworthy.
High-quality, clear images let customers see all the details, helping them decide if they want to buy. Plus, don’t just show one side of the product. Display it from different angles so customers can see it well. And, it’s a good idea to let them zoom in for a closer look.
In today’s digital world, more and more people are turning to product videos to show off their stuff and connect with possible buyers.
Apart from these perks, product videos can also help your website show up higher in online searches, bringing in more visitors. When you make these videos, make sure to use keywords related to your product in the video title, description, and tags.
Here, get an overview of the various types of product videos that you can implement.
When you’re selling things online, the descriptions you give about your products are super important. Having good, helpful product descriptions can really affect whether someone decides to buy or not.
When you write about a product, make sure to include all the important stuff like the product’s—
Plus, it’s crucial to write in a way that’s clear and simple so your customers can understand. Skip the complicated words and use language that fits your audience. Along with the key details, highlight how the product can make your customer’s life better. Tell them all the ways the product can be a plus for them.
In the world of online shopping, what other people say about a product can really impact how others decide to buy. This is called social proof, and it’s a strong force in making choices.
To get honest customer reviews and ratings, online businesses can use a few tricks:
In the World of Online Shopping, Trust is Key. When people feel safe and sure about your site, they’re more likely to buy from you, and thus help increase the e-commerce conversion rate.
Trust seals and badges are like signs that show your website is safe and reliable. These symbols are given by outside groups that check if your site follows security rules.
One of the common trust seals is the SSL certificate. It protects sensitive info, like credit card numbers, by encrypting data between the website and the user’s browser.
A recent survey by Matthew Niederberger from Actual Insights discovered that trust logos made over 75% of people feel more trustworthy.
To make trust seals work best, show them clearly on your site. Here are some tips:
In online shopping, having a clear return and refund policy is super important. It helps customers feel confident and makes them more likely to buy from you again.
Let’s get some tips for making a return policy that customers will love:
In the e-commerce world, making it simple for customers to contact you is super important. It builds trust and makes sure customers have a good experience.
Let’s get some suggestions on where to put your contact details in the following:
In online shopping, it’s really important to make things easy and smooth during checkout to turn people who might buy into actual customers.
Imagine you’re buying something for the first time — wouldn’t it be nice if you didn’t have to create an account before paying? That’s where guest checkout comes in.
Let’s get an overview of why guest checkout is great for first-timers:
But, Why Consider Account Creation Too? Creating an account has some cool perks for both customers and businesses:
Now, get some key strategies to follow for guest checkout.
Progress indicators, like a step-by-step bar, help customers see where they are in the buying process, reducing stress and making them more likely to finish their purchase.
A multi-step progress bar is a great way to show how far customers are in the buying process. It breaks down the steps, like entering shipping information, selecting payment methods, and reviewing the order. This helps customers know exactly where they are.
People today can choose from lots of ways to pay, like regular credit cards, debit cards, digital wallets, mobile payments, and buy-now-pay-later (BNPL) services.
Some of the most used and trusted ways to pay online are:
More Tips for Payment Options:
Creating clear and attractive buttons (Calls to Action or CTAs) on a website is important. They guide visitors to do things like buying or signing up, encouraging them to take specific actions and making the website more engaging.
Now, get an overview of how you can implement effective CTAs in the following.
The words on a CTA button really matter. Using clear, action-focused language helps users understand what to do and encourages them to click. Avoid using vague phrases like “Click here” or “Submit.” Instead, use specific and convincing words that show the benefits of taking action.
Here are some examples of effective CTA phrases that clearly say what to do and encourage people to get involved:
When creating CTA text, keep these tips in mind:
Test and improve: Try different CTA phrases and placements to see what works best.
In online shopping, how you design the buttons that prompt actions (called call-to-action or CTA buttons) is very important. A good button should look nice, be easy to find, and clearly show what it does.
To make your buttons catch attention and get more clicks, follow these tips:
In the online world, especially in e-commerce web design, the “fold” is the line that separates what you see right away on a webpage from what you need to scroll down to view. It’s a crucial point where visitors decide whether to explore more or interact more deeply with the website.
Above-the-fold CTAs are buttons or prompts that are prominently placed at the top of the page, so you can see them without scrolling. Below-the-fold CTAs are further down the page, and you need to scroll to find them. Both types have their advantages, depending on what your e-commerce site aims to achieve.
Above-the-fold CTAs are great for getting attention and encouraging quick action because they’re the first things visitors notice. They’re often used for important actions like—
Below-the-fold CTAs are less pushy and work well for guiding users through more information or offering additional chances to get involved. They can support the main actions or promote secondary goals.
Here are some simple rules for where to put CTAs:
Using personalization means adjusting what you offer to match what each person likes. Social proof is when you show good experiences or feedback from others to build trust. Both of these things make people more interested and trusting in what you’re offering.
In today’s world with too much information, it’s crucial to give customers a personalized experience. Recommendation engines help with this by using data from what customers bought before, how they browse, and their basic info to suggest products they might like.
Recommendation engines work well because they help customers discover products they might not find otherwise, especially those hidden deep in a website. They also assist customers in making smarter choices by providing extra info like reviews and ratings.
Data-driven personalization is using info to customize the shopping experience for each person. This can be done by:
This kind of personalization has a lot of benefits for businesses, such as making more sales, making customers happier, keeping them around, and making them more loyal to the brand.
Humans naturally fear missing out (FOMO), making scarcity and urgency tactics powerful in marketing. When we think something is rare or available for a short time, we’re more likely to act fast because our brains see scarcity as a threat to our needs.
Countdown timers and limited-time discounts are common ways to create urgency and scarcity. Countdown timers show customers how much time they have left for an offer, creating urgency. Limited-time discounts make customers feel like they need to act fast to get a good deal, creating scarcity.
Tips for Using Countdown Timers and Limited-Time Discounts:
In today’s digital world, social media is crucial for businesses. It helps connect with customers, build brand awareness, and bring traffic to your website. Did you know it also builds trust?
When potential customers see you have a big and active social media following, it makes them think you’re a trustworthy business.
Here are simple ways to show off your social media following on your website:
To put your social media feeds on your website, use a social media widget. There are many styles to choose from that fit your website’s look.
Once you pick a widget, set it up to show your social media feeds. You can choose which platforms to display and customize how they look.
Another way to show your social media strength is by displaying follower counts on your site. You can put these counts in your site’s header, footer, or on specific pages.
After a customer buys something, keeping them engaged is crucial for a successful online store. By engaging with customers after they have made a purchase, you can build relationships with them and encourage them to become repeat customers.
Order confirmation emails, sent right after a purchase, are a chance to not only share order details but also to encourage more sales.
Tips for Suggesting More in Confirmation Emails:
A powerful way to suggest more in confirmation emails is by recommending related products. This can be based on what the customer bought before, what they browsed, or their info.
Tips for Including Suggestions:
Thank-you pages are important in marketing and keeping customers engaged, often shown after they do something like buying, signing up, or downloading.
Why Personalized Thank-You Pages Matter:
To make personalized thank-you pages even better, offer special discounts only for customers who visit your pages. These discounts can be for a short time or ongoing. This encourages customers to buy more and helps build loyalty to your brand.
Abandoned cart emails help bring back lost sales by reaching out to customers who added items to their cart but didn’t finish buying.
Plus, providing incentives or discounts is a powerful way to bring back abandoned carts. Incentives can be things like free shipping, a lower price, or a bonus product.
Looking at how your online store is doing and making it better is what analyzing and optimizing performance for e-commerce success is all about.
A/B testing is like a game of comparing two versions of a webpage to see which one works better. You show one version to some users and the other to different users, then see which version gets more people to do what you want.
You can test different things using A/B testing:
Heatmaps are like pictures that show how people behave on a webpage. They highlight where people click, scroll, and move their mouse. By using heatmaps, you can see which parts of a webpage are popular and which ones are not.
Different tools can help you see how people act on your website:
Google Analytics is a helpful tool to understand various details about your website, like —
It’s crucial to pay attention to your conversion funnel in Google Analytics. This is the journey users take to do something important on your site, like buying something or signing up. If you see places where users stop or leave, you can use this information to make your website better and get more people to do what you want.
In today’s digital age, it’s super important to ensure your website works well on mobiles. Over 55% of website traffic comes from mobile devices, so your website needs to be user-friendly on phones and tablets.
Mobile-responsive design means creating websites that automatically adjust to fit the size of the screen, whether it’s a smartphone or a computer. This ensures your site looks good and works well on any device.
Besides using mobile-responsive design, here are a few more things to make your website great on mobiles:
Accelerated Mobile Pages (AMP) is a project to make web pages load quickly on mobiles. AMP pages are made using a simpler version of HTML, CSS, and JavaScript, focusing on fast performance on mobiles.
AMP pages load about 4 times faster than regular web pages on mobiles because they have less unnecessary code and use special techniques to make them faster.
Google gives special attention to AMP pages in mobile search results. This means AMP pages are more likely to show up at the top when you search on your mobile.
In the competitive world of online shopping, gaining trust and making customers feel confident is vital for long-term success.
Using live chat for instant customer assistance has several benefits in building customer confidence:
There are user-friendly tools to add live chat to your online store:
How much it costs to ship things can really affect how many people buy and if they’re happy with their purchase. Almost half of shoppers, according to Baymard Institute, leave their shopping carts because they didn’t expect the shipping costs. If businesses offer free shipping, it can make customers more likely to finish buying.
Even if free shipping isn’t possible, telling customers clearly how much shipping costs can build trust and stop them from leaving their shopping carts. If businesses show shipping estimates clearly and don’t surprise customers with extra fees, it helps them feel sure about their choices.
When happy customers share real stories, it can really affect how others decide to buy. Good feedback from actual users shows that people like the product or service.
Studies say that 92% of shoppers trust suggestions from others, especially from people they know and trust. Putting reviews on your website, social media, and product pages can really convince more people to buy.
Plus, making reviews in video form adds a personal touch. Videos can grab attention and show emotions better than just written words, making the feedback more powerful.
Getting awards and being recognized in your industry can make more people trust your brand. Awards show that experts and others think your products or services are great.
Showcasing the awards you’ve won on your website, product packaging, and in your ads tells people that you really care about making high-quality and innovative stuff. When you put award badges or banners, it’s like a picture reminder of all the cool things your brand has done.
Social media is super important for online shops. It gives businesses great tools to talk to customers, show off products, and sell things.
Shoppable social media posts let people buy things right from social media without going to the website. It makes buying stuff easy and encourages people to buy things on the spot.
There are tools to help make these kinds of posts:
Working with people who have a big following in your field can really make more people know about your brand and buy your stuff. Look for influencers whose followers are like your ideal customers and who believe in the same things your brand does. You can use special platforms for influencer marketing or search for hashtags to find influencers who might want to work with you.
UGC includes pictures, videos, and reviews made by customers. UGC makes your brand look real and trustworthy because it shows what actual users really think and feel.
In the always-changing world of online shopping, it’s super important to keep getting better.
Getting feedback from customers is like gold for finding areas to improve and making sure customers have a good experience. Ask for feedback in different ways, like surveys, reviews, feedback forms, etc., to learn about what customers like, what they want, and what issues they face.
The online shopping world is always changing, with new tech, ways to advertise, and what customers like shifting. Keeping up with these changes is super important to stay ahead and adjust your business to what’s happening. For that —
It’s crucial to regularly check your website to find problems and make sure it follows accessibility rules and works well.
Tools to Find and Fix Issues:
So, in the end, you can easily boost your online store’s success with these 37 proven tips to increase the e-commerce conversion rate. By applying these strategies, you can make more people buy from your website and improve your overall online business.
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What strategy can increase the conversion rate quickly?
Removing distractions such as extra product options and unnecessary information on your pages can quickly increase the e-commerce conversion rates.
What is the best conversion strategy?
The top strategy to increase conversions is making compelling landing pages, improving website ease of use, testing different CTAs, and using analytics to make improvements.
Is a 30% conversion rate good?
In general, a regular conversion rate for a page where people sign up for emails is usually between 5% and 15%. The most successful companies usually have a conversion rate of about 20-25%. The very best companies achieve rates of 30% or even higher.
“Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why.”
– Eddie Cantor
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A writer, blogger, and traveler. Being creative and making things keep me happy is my life motto.
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