37 Best Proven Tips to Increase Your eCommerce Conversion Rate

Future

In the fast-paced world of online shopping, where every click matters, making more sales in your online store is all about increasing your e-commerce conversion rate. Have you ever wondered, “How can I increase the e-commerce conversion rate?” 

 

Well, you can increase your e-commerce conversion rate by improving the user experience of your website, making it easy for customers to find and purchase the products they want, and offering incentives to encourage visitors to take action.

 

The online market is a tough place with lots of competition, and keeping customers can be a challenge. To do well, e-commerce businesses must work on making more sales by improving their conversion rates. 

 

Here, we’ve put together 37 proven tips that can make a difference in your online store’s success. 

 

Let’s get started now!

Ecommerce

Understanding Good eCommerce Conversion Rate

A good e-commerce conversion rate shows the percentage of people who visit a website and take a specific action, like —

 

  • buying something, 
  • signing up for a newsletter, 
  • or adding items to their cart. 

 

On average, e-commerce conversion rates are about 2.5-3%, but this can change based on what you’re selling and who you’re selling to.

Sales

Accurately Figuring Out Conversion Rates

To find your e-commerce conversion rate, you can divide the number of conversions by the total number of visitors and then multiply by 100. For instance, if your site had 10,000 visitors and 500 purchases in a month, your conversion rate would be 5%.

 

Tips for accurate calculations:

 

  • Make sure you’re keeping tabs on all conversions, both direct (on your site) and indirect (like sales from social media).

 

  • Tools like Google Analytics help you monitor all conversions, even indirect ones.

 

  • Not all visitors are the same. Figure out which ones are more likely to buy, and focus your efforts on attracting more of them.

Importance of SEO in eCommerce Conversion Rate Optimization

Search engine optimization (SEO) is super important for getting the right people to visit online stores. Research shows that when people find websites through search engines, they’re more likely to buy compared to those who come from social media or ads. 

 

When an online store shows up high in search results, it makes the business look like an expert in its field. This builds trust with potential customers, making them feel more confident that the business is legit and offers good products or services. 

Best Ways to Use SEO for Online Stores

Get the Most Out of SEO to increase e-commerce conversion rate:

 

  • Keyword Know-How: Understand the words people use to search for what you sell. Use these words in your website content, product descriptions, and tags.

 

  • Great Content: Create really good, helpful, and interesting content. 

 

  • Tech Improvements: Make your website easy to use by fixing things like how fast pages load and if they work well on mobile devices. 

 

  • Link Building: Get links from other trustworthy websites to boost your site’s credibility. 

 

  • Perfect Product Pages: Ensure each product page is excellent. Use the right keywords, and provide clear product info, great pictures, and customer reviews. And, of course, make it easy for people to buy!

 

  • Local Attention: If your store has a physical location, make sure your website shows up in local searches. 


Track Your Progress: Use tools to check how well your SEO is working.

Conversion Rate

37 Proven Tips to Increase the eCommerce Conversion Rate

Now, it’s time to get some useful tips on how well you can increase the e-commerce conversion rate.

Optimizing Website User Experience

In the tough world of online selling, creating a website that’s easy and enjoyable for users is super important. 

Responsive Website Design

In today’s digital world, it’s super important for online businesses to have a website that works well on mobiles. A mobile-friendly website is one that adjusts itself to fit whatever device someone is using. 

 

When businesses use a website that fits any device, it makes users happy and can boost how much stuff gets sold:

 

  • A responsive website means anyone can check it out on any device, making things smooth and consistent for users.


  • When the mobile experience is good, visitors are less likely to leave the site. 


  • Search engines, like Google, like sites that work well on mobiles. So, if your site is mobile-friendly, it might show up higher in search results, bringing in more people.


  • A website that works on any device makes a business look professional and careful about details.

Fast Loading Times

Think about shopping online for new shoes. You click on a website, but it takes too long to show up. You get tired of waiting and close the page to try another site. This happens a lot. Google found that more than half of people on mobiles will leave a page if it takes more than three seconds to load.


  • Big pictures can slow down your site. Use tools like TinyPNG or JPEGmini to make your images smaller without losing quality.


  • Caching saves your site’s content on a user’s device. This means they don’t have to download everything again each time they visit. It really helps speed up page loading.


  • CDNs are like groups of servers that send your website’s stuff to users based on where they are. This can cut down the time it takes for pages to load, especially for people far away.


  • Making your website’s code smaller by removing extra spaces and things can make it load faster.


  • The company that hosts your website can affect how fast it loads. Choose one known for being quick and reliable.

Intuitive Navigation

When you go into a store, you want to find what you need without any trouble. The same goes for your website. If it’s hard to figure out or confusing, people will get frustrated and might leave without buying anything. This can mean lost sales and abandoned shopping carts.

 

Below are the tips for making website menus and categories simple.


  • Don’t fill your menus with too many things. Try to have around 7-10 main categories.


  • Labels should be easy to understand and show what’s in each category. Avoid using fancy words or technical terms.


  • Group similar categories together.


  • Breadcrumbs show the path a user takes on your site. It helps them go back or see where they’ve been.


  • A search bar lets users find specific things quickly without going through the whole menu.

 

Compelling Product Presentation

Let’s find out how you can create a compelling product presentation to increase the e-commerce conversion rate.

High-Quality Product Images

In the online shopping world, good-quality product images don’t just show what the product is like; they also make the website look professional and trustworthy.

 

High-quality, clear images let customers see all the details, helping them decide if they want to buy. Plus, don’t just show one side of the product. Display it from different angles so customers can see it well. And, it’s a good idea to let them zoom in for a closer look.


  • Use a plain, white background for all your product pictures. It makes the products stand out.


  • Don’t just take a picture of the product alone. Show it with props or accessories to give an idea of how it’s used.


  • If you can, use natural light for your product images. 


  • Use words related to your product in the image file names and descriptions. This helps your product images show up higher in online searches.

Invest in High-Quality Product Videos

In today’s digital world, more and more people are turning to product videos to show off their stuff and connect with possible buyers. 


  • Videos show products in action. 


  • These can be more interesting and fun compared to just reading or looking at pictures. 


  • Videos show how a product works and highlight what’s great about it.


  • Testimonial videos let customers see how real people have used and liked a product, building trust and credibility.

 

Apart from these perks, product videos can also help your website show up higher in online searches, bringing in more visitors. When you make these videos, make sure to use keywords related to your product in the video title, description, and tags.

Different Kinds of Product Videos

Here, get an overview of the various types of product videos that you can implement.

 

  • Product Overview Videos
  • Product Demonstration Videos
  • Tutorial Videos
  • Testimonial Videos
  • Product Comparison Videos
  • Explainer Videos
  • Emotional Videos
Descriptions

Detailed Product Descriptions

When you’re selling things online, the descriptions you give about your products are super important. Having good, helpful product descriptions can really affect whether someone decides to buy or not. 

 

When you write about a product, make sure to include all the important stuff like the product’s—

 

  • name,
  • features, 
  • benefits, 
  • specifications, 
  • size, 
  • materials, 
  • care instructions, 
  • and warranty. 

 

Plus, it’s crucial to write in a way that’s clear and simple so your customers can understand. Skip the complicated words and use language that fits your audience. Along with the key details, highlight how the product can make your customer’s life better. Tell them all the ways the product can be a plus for them.


  • Add words related to your product throughout your descriptions. It helps your products show up higher in online searches.


  • Write in a friendly way. It makes your descriptions more interesting and easier to read.


  • Use bullet points and subheadings to make your descriptions easier to scan and understand.


  • End with a clear message. Tell customers what you want them to do next, like buying the product or signing up for updates.

Customer Reviews and Ratings

In the world of online shopping, what other people say about a product can really impact how others decide to buy. This is called social proof, and it’s a strong force in making choices.

 

To get honest customer reviews and ratings, online businesses can use a few tricks:


  • Make sure it’s simple for customers to leave reviews. Give clear instructions and an easy-to-use way to submit them.


  • Answer all reviews, good and bad. This shows customers you care about what they think and want to make things right.


  • Put reviews and ratings in noticeable places on your site, especially on product pages.


  • Encourage customers to share their reviews on social media. You can even offer rewards, like discounts or chances to win something, for sharing.

 

Credibility

Building Trust and Credibility

In the World of Online Shopping, Trust is Key. When people feel safe and sure about your site, they’re more likely to buy from you, and thus help increase the e-commerce conversion rate.

Trust Seals and Badges

Trust seals and badges are like signs that show your website is safe and reliable. These symbols are given by outside groups that check if your site follows security rules.

 

One of the common trust seals is the SSL certificate. It protects sensitive info, like credit card numbers, by encrypting data between the website and the user’s browser.

 

A recent survey by Matthew Niederberger from Actual Insights discovered that trust logos made over 75% of people feel more trustworthy.

How to Show Security Badges Well

To make trust seals work best, show them clearly on your site. Here are some tips:

 

  • Display trust seals at the bottom of your website. People expect to see them there.


  • Put trust seals, especially near the checkout button. It tells customers their payment info is safe.


  • Let visitors click on the seals. It helps them learn more about the seal and the group that gave it.

More Tips

  • Share clear info like your address, phone number, and email.


  • Have a clear privacy policy. Explain how you use and protect customer data.


  • Reply quickly to customer questions and solve issues promptly.


  • Ask customers to leave good reviews on your site and other review sites.


  • Talk with your customers on social media. Answer their questions and comments.

 

Clear Return and Refund Policy

In online shopping, having a clear return and refund policy is super important. It helps customers feel confident and makes them more likely to buy from you again.


  • When customers know they can return or exchange items easily, they feel better about making a purchase.


  • A clear policy reduces the chance that customers will leave their shopping carts without buying. 


  • If customers know they can return or exchange items with no fuss, they’re more likely to be happy with their purchases.


  • A customer-friendly return policy makes people more likely to stick with your brand and become loyal customers.

Tips for Crafting a Customer-Friendly Policy.

Let’s get some tips for making a return policy that customers will love:


  • Put your return policy where customers can easily see it, like in the footer or on a page just for returns.


  • Tell customers about your return and refund deadlines. 


  • Be clear about which items can be returned or exchanged. 


  • Explain step by step how customers can return or exchange items.


  • Clearly say whether customers or the business covers the cost of shipping for returns.


  • If there’s a restocking fee, make sure customers know about it from the start.


  • Give customers choices for refunds, like account credit, a gift card, or a refund to their original payment method.


  • Write the policy in simple words so everyone can understand.


  • Put a link to your return policy during checkout so customers remember it before they buy.

 

Contact Information Availability

In the e-commerce world, making it simple for customers to contact you is super important. It builds trust and makes sure customers have a good experience. 


  • Customers trust businesses more when it’s easy to contact them. 


  • Easy-to-find contact info means customers won’t get frustrated and leave without buying.

 

  • Simple contact options help you provide better service, making customers happier and more likely to stick around.

Where to Put Your Contact Details

Let’s get some suggestions on where to put your contact details in the following:


  • Stick your contact info at the top or bottom of your website. 


  • Make a special page with your phone number, email, address, and a form for customers to reach out.


  • Add a live chat feature so customers can talk to someone from your team in real time.


  • Connect with customers on social media.

 

Simplifying the Checkout Process

In online shopping, it’s really important to make things easy and smooth during checkout to turn people who might buy into actual customers.

Guest Checkout Option

Imagine you’re buying something for the first time — wouldn’t it be nice if you didn’t have to create an account before paying? That’s where guest checkout comes in.

 

Let’s get an overview of why guest checkout is great for first-timers:


  • First-time buyers don’t have to go through the hassle of creating an account. It’s quicker and simpler.


  • Without the need for account creation, the checkout process has fewer steps. It’s perfect for those who just want to make a fast purchase.

 

But, Why Consider Account Creation Too? Creating an account has some cool perks for both customers and businesses:


  • Account holders can save their info, making future purchases faster. 


  • Having an account means customers can get personalized deals and offers.


  • Businesses can learn a lot about customers’ preferences and habits, helping them make the shopping experience better.

Smart Strategies for Guest Checkout

Now, get some key strategies to follow for guest checkout.


  • Show the option for guest checkout right alongside the account setup during the checkout process.


  • Guest checkout should be easy. Less typing, fewer steps.


  • After they’ve done a guest checkout, offer customers the option to create an account.

 

Progress Indicators

Progress Indicators

Progress indicators, like a step-by-step bar, help customers see where they are in the buying process, reducing stress and making them more likely to finish their purchase.

 

  • Less Stress and Frustration
  • Better User Experience
  • More People Buying

Recommendation for Using a Multi-Step Progress Bar

A multi-step progress bar is a great way to show how far customers are in the buying process. It breaks down the steps, like entering shipping information, selecting payment methods, and reviewing the order. This helps customers know exactly where they are.

 

  • Use a clear progress bar that looks good and shows how far customers are in the process.

 

  • Label each step clearly so customers know what they’re doing.

 

  • Keep the progress bar updated as customers move through the process so they always know where they are.

 

  • Tell customers how long it will take to finish the buying process to give them an idea of when it will be done.

Multiple Payment Options

People today can choose from lots of ways to pay, like regular credit cards, debit cards, digital wallets, mobile payments, and buy-now-pay-later (BNPL) services. 

 

Some of the most used and trusted ways to pay online are:

 

  • PayPal: A well-known and trusted online payment service that lets people pay securely.

 

  • Stripe: A famous payment platform that works with credit cards, debit cards, and services like Apple Pay and Google Pay.

 

  • Amazon Pay: Linked to Amazon accounts, this lets customers use their saved payment info for an easy checkout.

 

  • Google Pay: A mobile payment service from Google that lets users pay with their Android devices or saved info.

 

  • Apple Pay: Apple’s mobile payment solution, allows users to pay with iPhones, iPads, or Apple Watches.

 

More Tips for Payment Options:

 

  • Show Payment Choices Clearly
  • Use Payment Logos
  • Keep Payments Safe
  • Keep Up with Payment Trends

Implementing Effective Calls to Actions

Creating clear and attractive buttons (Calls to Action or CTAs) on a website is important. They guide visitors to do things like buying or signing up, encouraging them to take specific actions and making the website more engaging.

 

Now, get an overview of how you can implement effective CTAs in the following.

Clear and Action-Oriented Text

The words on a CTA button really matter. Using clear, action-focused language helps users understand what to do and encourages them to click. Avoid using vague phrases like “Click here” or “Submit.” Instead, use specific and convincing words that show the benefits of taking action.

Examples of Good CTA Phrases

Here are some examples of effective CTA phrases that clearly say what to do and encourage people to get involved:

 

  • “Shop Now”: Invites users to look around and buy something.

 

  • “Sign Up for Free”: Highlights the perk of signing up for free, focusing on the benefit.

 

  • “Download Our Guide”: Clearly says to download a helpful resource.

 

  • “Get Started Today”: Creates urgency and encourages immediate action.

 

  • “Learn More”: Sparks curiosity and invites users to find out more.

Tips to Remember When Creating CTA Text

When creating CTA text, keep these tips in mind:

 

  • Use strong verbs: Words like “buy,” “download,” and “learn” make people feel they need to act.

 

  • Keep it short: A short, impactful CTA is easy to understand.

 

  • Highlight benefits: Clearly show what users gain by clicking.

 

  • Personalize the CTA: Make it fit the situation and audience.

 

  • Use standout colors: Make the CTA button catch the eye with different colors.


Test and improve: Try different CTA phrases and placements to see what works best.

Hot line

Contrasting CTA Buttons

In online shopping, how you design the buttons that prompt actions (called call-to-action or CTA buttons) is very important. A good button should look nice, be easy to find, and clearly show what it does. 

 

To make your buttons catch attention and get more clicks, follow these tips:

 

  • Pick colors for your buttons that are very different from the background. This makes the buttons noticeable.

 

  • Colors can make people feel different things. For example, red can make them feel excited, while blue can make them feel trusting. Choose colors that match the action you want people to take and your brand.

 

  • Make sure that the words on your buttons are easy to read. 

 

  • Use similar colors for your buttons on different parts of your website. This makes your brand look consistent and easy to recognize.

 

  • Experiment with various color combinations for your buttons to see what works best for your audience. For instance, HubSpot tested button colors over a few days with 2,000 page visits. The red button got 21% more clicks than the green one, even though everything else on the pages was the same, showing that the button color made the difference.

Placing CTAs Strategically

In the online world, especially in e-commerce web design, the “fold” is the line that separates what you see right away on a webpage from what you need to scroll down to view. It’s a crucial point where visitors decide whether to explore more or interact more deeply with the website.

 

Above-the-fold CTAs are buttons or prompts that are prominently placed at the top of the page, so you can see them without scrolling. Below-the-fold CTAs are further down the page, and you need to scroll to find them. Both types have their advantages, depending on what your e-commerce site aims to achieve.

Above-the-fold CTAs

Above-the-fold CTAs are great for getting attention and encouraging quick action because they’re the first things visitors notice. They’re often used for important actions like—

 

  • signing up, 
  • making a purchase, 
  • or trying out a free trial.

Below-the-fold CTAs 

Below-the-fold CTAs are less pushy and work well for guiding users through more information or offering additional chances to get involved. They can support the main actions or promote secondary goals.

 

Here are some simple rules for where to put CTAs:

 

  • For simple pages with a clear goal, put the CTA at the top where people see it right away.
  • For longer pages with more stuff, use a mix of CTAs at the top and some further down.
  • Make sure your CTA buttons stand out and are easy to see.
  • Use strong and convincing words in your CTA message.
  • Test different CTA positions to see what your audience likes best.

Leveraging Personalization and Social Proof

Using personalization means adjusting what you offer to match what each person likes. Social proof is when you show good experiences or feedback from others to build trust. Both of these things make people more interested and trusting in what you’re offering.

Personalized Product Recommendations

In today’s world with too much information, it’s crucial to give customers a personalized experience. Recommendation engines help with this by using data from what customers bought before, how they browse, and their basic info to suggest products they might like.

 

Recommendation engines work well because they help customers discover products they might not find otherwise, especially those hidden deep in a website. They also assist customers in making smarter choices by providing extra info like reviews and ratings.

 

Data-driven personalization is using info to customize the shopping experience for each person. This can be done by:

 

  • Suggesting products based on what they bought before.
  • Recommending things similar to what they looked at.
  • Giving personalized discounts.
  • Changing the website based on what the customer likes.

 

This kind of personalization has a lot of benefits for businesses, such as making more sales, making customers happier, keeping them around, and making them more loyal to the brand.

Policy

Limited-Time Offers and Scarcity

Humans naturally fear missing out (FOMO), making scarcity and urgency tactics powerful in marketing. When we think something is rare or available for a short time, we’re more likely to act fast because our brains see scarcity as a threat to our needs.

 

  • Scarcity is the idea that something is limited. This can be created on purpose, like limiting the number of products or putting a time limit on an offer.

 

  • Urgency is the feeling that something must be done right away. This can be created with countdown timers, phrases like “act now,” or saying there are only a few items left.

Using Countdown Timers and Limited-Time Discounts

Countdown timers and limited-time discounts are common ways to create urgency and scarcity. Countdown timers show customers how much time they have left for an offer, creating urgency. Limited-time discounts make customers feel like they need to act fast to get a good deal, creating scarcity.

 

Tips for Using Countdown Timers and Limited-Time Discounts:

 

  • Only use countdown timers for time-sensitive offers.
  • Make sure timers are easy to see.
  • Keep limited-time discounts short and clear.
  • Don’t use them too often.
Following

Showcasing Social Media Following

In today’s digital world, social media is crucial for businesses. It helps connect with customers, build brand awareness, and bring traffic to your website. Did you know it also builds trust?

 

When potential customers see you have a big and active social media following, it makes them think you’re a trustworthy business.

 

Here are simple ways to show off your social media following on your website:

 

  • Let visitors see your latest updates on your site without going to social media.
  • Show how many people follow you on each platform to prove your popularity.
  • Encourage visitors to follow you with easy-to-use buttons on your website.

Integrating Social Media Feeds or Follower Counts

To put your social media feeds on your website, use a social media widget. There are many styles to choose from that fit your website’s look.

 

Once you pick a widget, set it up to show your social media feeds. You can choose which platforms to display and customize how they look.

Displaying Follower Counts

Another way to show your social media strength is by displaying follower counts on your site. You can put these counts in your site’s header, footer, or on specific pages.

Post-Purchase Engagement and Nurturing

After a customer buys something, keeping them engaged is crucial for a successful online store. By engaging with customers after they have made a purchase, you can build relationships with them and encourage them to become repeat customers.

Order Confirmation Emails

Order confirmation emails, sent right after a purchase, are a chance to not only share order details but also to encourage more sales.

 

Tips for Suggesting More in Confirmation Emails:

 

  • Recommend things related to what the customer bought, creating relevance.
  • Make offers time-sensitive to push customers to decide quickly.
  • Use convincing language to grab their attention.

Including Suggestions for Related Products

A powerful way to suggest more in confirmation emails is by recommending related products. This can be based on what the customer bought before, what they browsed, or their info.

 

Tips for Including Suggestions:

 

  • Use a recommendation engine to offer personalized suggestions.
  • Make sure the suggestions are easy to see in the email.
  • Keep the language simple and clear.
  • Allow customers to buy with just one click.

Personalized Thank-You Pages

Thank-you pages are important in marketing and keeping customers engaged, often shown after they do something like buying, signing up, or downloading. 

 

Why Personalized Thank-You Pages Matter:

 

  • They make customers feel valued, leading to more loyalty and support for your brand.
  • Provide extra info about what customers bought, making the experience better.
  • Suggest more things to customers, leading to more sales and profit.

Giving Special Discounts on Thank-You Pages:

To make personalized thank-you pages even better, offer special discounts only for customers who visit your pages. These discounts can be for a short time or ongoing. This encourages customers to buy more and helps build loyalty to your brand.

Abandoned Cart Recovery Emails

Abandoned cart emails help bring back lost sales by reaching out to customers who added items to their cart but didn’t finish buying. 

 

  • Send emails within 24 hours.
  • Use the customer’s name and mention the products left in the cart for a more relevant message.
  • Offer incentives or discounts.
  • Include a checkout link in the email and ensure the process is simple.
  • Give customers more chances to complete their purchase.

 

Plus, providing incentives or discounts is a powerful way to bring back abandoned carts. Incentives can be things like free shipping, a lower price, or a bonus product.

Q&A

Analyzing and Optimizing Performance

Looking at how your online store is doing and making it better is what analyzing and optimizing performance for e-commerce success is all about.

A/B Testing

A/B testing is like a game of comparing two versions of a webpage to see which one works better. You show one version to some users and the other to different users, then see which version gets more people to do what you want. 

 

You can test different things using A/B testing:

 

  • Try different headlines to see which one grabs attention and makes more people click.

 

  • See which pictures are more attractive and make more people do what you want.

 

  • Test different buttons to see which one convinces more people to click.

 

  • Test different layouts to see which one is easier for people to use and makes more people do what you want.

Heatmaps and User Behavior Analysis

Heatmaps are like pictures that show how people behave on a webpage. They highlight where people click, scroll, and move their mouse. By using heatmaps, you can see which parts of a webpage are popular and which ones are not. 

 

Different tools can help you see how people act on your website:

 

  • Google Analytics: It’s a free tool that tells you things like where people click, how deep they scroll, and how much time they spend on a page.

 

  • Crazy Egg: This is a paid tool that gives you heatmaps and scroll maps, plus other details about how users behave.

 

  • Hotjar: Another paid tool that provides heatmaps, scroll maps, and even recordings of how users use your site.

Google Analytics Insights

Google Analytics is a helpful tool to understand various details about your website, like —

 

  • where your visitors come from, 
  • what they do on your site, 
  • and how many complete desired actions like purchases.

 

It’s crucial to pay attention to your conversion funnel in Google Analytics. This is the journey users take to do something important on your site, like buying something or signing up. If you see places where users stop or leave, you can use this information to make your website better and get more people to do what you want.

Mobile Optimization

Mobile Optimization

In today’s digital age, it’s super important to ensure your website works well on mobiles. Over 55% of website traffic comes from mobile devices, so your website needs to be user-friendly on phones and tablets.

Mobile-Responsive Design

Mobile-responsive design means creating websites that automatically adjust to fit the size of the screen, whether it’s a smartphone or a computer. This ensures your site looks good and works well on any device.

 

Besides using mobile-responsive design, here are a few more things to make your website great on mobiles:

 

  • Choose a clear and simple font
  • Use big buttons
  • Avoid pop-ups
  • Make your site load fast
  • Use a content delivery network (CDN)

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is a project to make web pages load quickly on mobiles. AMP pages are made using a simpler version of HTML, CSS, and JavaScript, focusing on fast performance on mobiles.

 

AMP pages load about 4 times faster than regular web pages on mobiles because they have less unnecessary code and use special techniques to make them faster.

 

Google gives special attention to AMP pages in mobile search results. This means AMP pages are more likely to show up at the top when you search on your mobile.

Building Customer Confidence

In the competitive world of online shopping, gaining trust and making customers feel confident is vital for long-term success.

Live Chat Support

Using live chat for instant customer assistance has several benefits in building customer confidence:

 

  • Live chat helps businesses quickly address customer questions, showing responsiveness.
  • It allows businesses to have personal conversations with customers.
  • Live chat helps identify and solve customer problems before they get frustrated, improving satisfaction.

 

There are user-friendly tools to add live chat to your online store:

 

  • Tidio: Offers an easy-to-use interface and customization options for a chat experience that fits your brand.

 

  • Zendesk Chat: A comprehensive solution with advanced features like targeted messaging and chatbot integration.

 

  • Drift: Stands out for its proactive approach, using lead capture and automated prompts to engage potential customers.

Offer Free Shipping and Transparent Pricing 

How much it costs to ship things can really affect how many people buy and if they’re happy with their purchase. Almost half of shoppers, according to Baymard Institute, leave their shopping carts because they didn’t expect the shipping costs. If businesses offer free shipping, it can make customers more likely to finish buying.

 

Even if free shipping isn’t possible, telling customers clearly how much shipping costs can build trust and stop them from leaving their shopping carts. If businesses show shipping estimates clearly and don’t surprise customers with extra fees, it helps them feel sure about their choices.

Customer Testimonials

When happy customers share real stories, it can really affect how others decide to buy. Good feedback from actual users shows that people like the product or service.

 

Studies say that 92% of shoppers trust suggestions from others, especially from people they know and trust. Putting reviews on your website, social media, and product pages can really convince more people to buy.

 

Plus, making reviews in video form adds a personal touch. Videos can grab attention and show emotions better than just written words, making the feedback more powerful.

Showcasing Industry Awards

Getting awards and being recognized in your industry can make more people trust your brand. Awards show that experts and others think your products or services are great.

 

Showcasing the awards you’ve won on your website, product packaging, and in your ads tells people that you really care about making high-quality and innovative stuff. When you put award badges or banners, it’s like a picture reminder of all the cool things your brand has done.

Engagement

Social Media Engagement

Social media is super important for online shops. It gives businesses great tools to talk to customers, show off products, and sell things. 

Shoppable Social Media Posts

Shoppable social media posts let people buy things right from social media without going to the website. It makes buying stuff easy and encourages people to buy things on the spot.

 

There are tools to help make these kinds of posts:

 

  • Facebook has a special place for making and managing shoppable posts.
  • Instagram lets businesses tag products in their posts so users can buy them right there.
  • Pinterest has Rich Pins that show product info and prices right on the platform.

Influencer Collaborations

Working with people who have a big following in your field can really make more people know about your brand and buy your stuff. Look for influencers whose followers are like your ideal customers and who believe in the same things your brand does. You can use special platforms for influencer marketing or search for hashtags to find influencers who might want to work with you.

User-Generated Content (UGC)

UGC includes pictures, videos, and reviews made by customers. UGC makes your brand look real and trustworthy because it shows what actual users really think and feel.

 

  • Hold contests and giveaways
  • Use special hashtags
  • Show off UGC on your places.

Continuous Improvement and Adaptation

In the always-changing world of online shopping, it’s super important to keep getting better. 

Feedback Collection

Getting feedback from customers is like gold for finding areas to improve and making sure customers have a good experience. Ask for feedback in different ways, like surveys, reviews, feedback forms, etc., to learn about what customers like, what they want, and what issues they face.

Staying Updated with Trends

The online shopping world is always changing, with new tech, ways to advertise, and what customers like shifting. Keeping up with these changes is super important to stay ahead and adjust your business to what’s happening. For that —

 

  • Read Blogs and News
  • Go to Online Shopping Meetings
  • Join Social Media Groups.

Regular Website Audits

It’s crucial to regularly check your website to find problems and make sure it follows accessibility rules and works well.

 

Tools to Find and Fix Issues:

 

  • Website Numbers
  • Heatmaps and Scroll Maps
  • Accessibility Tools.

Wrapping Up

So, in the end, you can easily boost your online store’s success with these 37 proven tips to increase the e-commerce conversion rate. By applying these strategies, you can make more people buy from your website and improve your overall online business.

 

Need professional help from a reputed and experienced digital marketing team? Visibility Fix is here to help you increase your visibility & boost revenues. Our guaranteed marketing plan can make every cent you invest in marketing turn into profit. We provide services that are important to you.

 

  • Gain More Visitors
  • Gain More Revenue
  • Gain More Inquiries / Customers

 

Contact us today!

FAQs

What strategy can increase the conversion rate quickly?

Removing distractions such as extra product options and unnecessary information on your pages can quickly increase the e-commerce conversion rates.

 

What is the best conversion strategy?

The top strategy to increase conversions is making compelling landing pages, improving website ease of use, testing different CTAs, and using analytics to make improvements.

 

Is a 30% conversion rate good?

In general, a regular conversion rate for a page where people sign up for emails is usually between 5% and 15%. The most successful companies usually have a conversion rate of about 20-25%. The very best companies achieve rates of 30% or even higher.

“Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why.”

– Eddie Cantor

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nulla vitae elit libero, a pharetra augue. Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur purus sit amet fermentum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.

Curabitur blandit tempus porttitor. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Cras mattis consectetur purus sit amet fermentum. Maecenas faucibus mollis interdum.

Solayman Rumon

A writer, blogger, and traveler. Being creative and making things keep me happy is my life motto.

Leave a Reply

Your email address will not be published. Required fields are marked *