Bike Brand SEO Case Study
Increased in SEO Traffic from 9,100 to 53,800
This case study will detail the search engine optimization (SEO) efforts that were undertaken for the website of a popular bike brand in Bangladesh.
When the SEO project began, the website was receiving 9,100 monthly visitors from organic search.
Through targeted research, analysis, and implementation of optimization strategies, the website was able to increase its monthly organic traffic to 53,000 by November 2022.
The goal of this case study is to provide an in-depth look at the specific tactics and techniques used to achieve this significant increase in traffic and to showcase the impact of SEO on a business.
Overview
09 MO
09 MO
25,000
80,000+
Background
The first thing we do is audit the site.
We look at keywords rankings, traffic, links, anchor text, and more.
This site had no previous penalties. It did have some previous traffic, but it wasn’t growing. Moreover it was losing its traffic.
There was no over-optimization, and overall they just didn’t have enough link juice!
We wanted to increase their link equity, as well as continue making sure we created consistent content.
Research and Analysis
Finding Quick Wins:
We found 60 terms with volume between 500 – 200 a month. Clearly these are large volume keywords because this is a very popular bike brand, but like we mentioned earlier, this can be very lucrative.
The majority of these terms were on page 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would make them lots of money if we could rank them for these.
Competitive Gap; Discovering Big Giant:
The competitive gap analysis helps us find the keywords that your competitors are currently ranking for that you are not.
We discovered 10 -15 search terms with volume between 25,000 – 1000 in a month.
These keywords are usually great ideas for creating new content and helping you differentiate from the pack.
Strategy and Implementation
Based on the research and analysis conducted, a comprehensive SEO strategy was developed for the Global Bajaj website, with the goal of increasing organic traffic and improving search engine rankings. The strategy included a combination of on-page optimization, technical optimization, and off-page optimization tactics.
On-page optimization:
- We optimized the website’s content for the keywords identified during research, including meta tags, headings, and body content.
- We reorganized the website’s structure and navigation to improve user experience and make it easier for search engines to crawl the site.
- We created new, high-quality content that was designed to target specific keywords and provide value to the site’s visitors.
Technical Optimization:
- We fixed all the technical issues that were identified during the website audit, such as broken links, duplicate content, and crawl errors.
- We ensured that the website was mobile-friendly and had a fast loading speed.
- We implemented structured data to help search engines better understand the content on the website.
Off-page optimization:
- We focused on building high-quality backlinks from reputable websites to improve the website’s authority and search engine rankings.
- We also worked on Local SEO to improve the visibility of the website in the local search results.
- We also implemented social media marketing to drive more traffic to the website.
Throughout the implementation process, we closely monitored the website’s performance and made adjustments as needed to ensure that the optimization tactics were effective and delivering the desired results.
Here are some examples:
Mr. Woolley (pseudonym), the managing director of a Solar Retailer business from Australia was trying to make business with digital strategies.
He tried some so-called Gurus and burned cash in the fire but didn’t hit his growth goal.
Then, he hired us, and we applied our bulletproof PPC strategy to his business and successfully brought the ultimate result only from Google Ads.
Outcome Summary:
We got 910 leads, $69 for each lead and this client stated that he generated over $900,000 in revenue only from Google Ads.
490% SEO Traffic Increase
The SEO efforts undertaken for the Global Bajaj website resulted in a significant increase in organic traffic and improved search engine rankings. Some key results include:
- Organic traffic increased by 490% from 9,100 monthly visitors to 53,800 monthly visitors by November 2022.
- The website’s visibility in SERP’s had improved dramatically, which led to an increase in brand awareness.
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Takeaway
So if anyone want to increase his SEO traffic, he should conduct an audit of their website, conduct research and analysis to identify quick wins and competitive gaps, develop a comprehensive SEO strategy that includes on-page optimization, technical optimization, and off-page optimization tactics, closely monitor the website’s performance, and make adjustments as needed to ensure the optimization tactics are effective.
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