Picture this: You’ve got an online store, and you’re eager to sell your awesome products. But how do you get customers to notice you in the sea of online options? That’s where Inbound Marketing Strategies come into play. These are the smart moves that can help you attract, engage, and keep those customers coming back for more.
No matter if you’re a seasoned e-commerce expert or just putting your toes into the digital marketplace, these strategies are your secret sauce. We’ve lined up the 21 best ones, and we’re here to walk you through them in a way that’s easy to understand and implement.
Let’s get started.
Inbound Marketing is like treating your potential customers like VIPs. Instead of bugging them with sales pitches, it’s about making them feel special and interested in what you offer. It’s like being the friendly neighbor who invites you for a barbecue, not the annoying salesperson trying to sell you stuff you don’t need. Inbound marketing is about —
Inbound marketing strategies save you the effort of hunting for customers. When they find you naturally, you save time and money. Over 80 percent of customers research online before buying, so being an industry authority boosts trust and attracts buyers.
Now, why does this matter for online shops? In the online world, trust is gold. When people visit your online store, they’re not just shopping; they’re looking for a connection. They want to trust your brand, believe you have what they need, and know you’re there for them.
Inbound marketing helps build that trust and keeps customers coming back. It’s like planting friendship seeds that grow into strong relationships. By giving out useful info, answering questions, and being there when your customers need you, you’re not just selling; you’re making buddies. Happy customers stick around and tell their pals about your awesome shop.
Outbound marketing is like shouting in a crowded room and hoping someone listens. It’s stuff like annoying phone calls, TV ads, and junk mail that interrupt your day.
Inbound marketing is more like having a friendly chat with someone who’s interested. Instead of bugging everyone, you’re sharing cool stuff that attracts folks who actually care about what you offer.
Inbound marketing pulls customers in by being helpful, like a friendly neighbor. Outbound marketing pushes messages out, like a loudspeaker in a crowd, while content marketing is about creating valuable stuff people want to read or watch.
Let’s explore all the above in a detailed way.
Think of inbound marketing as the “gentleman’s approach” to marketing. Instead of barging in on people, it’s like having a friendly chat with those who’ve already raised their hands and said, “I’m interested.” It’s all about respecting people’s space and engaging with customers who have shown a genuine interest in what you have to offer.
Outbound marketing is like when you interrupt people with ads on TV, radio, and phone calls to try and make them remember your brand by saying the same thing a lot.
Think of it like interrupting someone’s conversation at a party; it’s not always polite. Outbound marketing interrupts people to get their attention.
Companies spend money to put their ads on TV, radio, etc., and sometimes even call people on the phone just to tell them about their products or services.
In outbound marketing, they do most of the talking, and customers can’t respond right away. It’s a bit like leaving a voicemail and not waiting for a callback.
The goal here is to make sure people remember their brand so they keep repeating the same message. It’s similar to that catchy jingle on the radio that plays on a loop to stick in people’s minds.
Content marketing is like being a helpful friend online, where you create and share useful stuff to teach, inform, or entertain your audience while building trust in your brand.
It’s all about making and sharing stuff that matters.
The goal is to teach, share useful info, or make people smile, which builds trust in your brand.
While it’s great, it might not cover every step of the customer journey as thoroughly as inbound marketing.
To implement inbound marketing strategies, you always have to keep in mind the below-mentioned facts. Let’s explore the following.
Imagine you’re hosting a party. You want to attract the right guests, right? So, in inbound marketing, you create awesome content that draws in the people who are genuinely interested in what you offer. It’s like putting out a welcome mat for your ideal customers.
Now, you’ve got people at your party, and they’re having a great time. But you want them to become part of your inner circle. In inbound marketing, you help your visitors become leads by offering something valuable, like a free guide or newsletter. It’s like giving them an invite to join your exclusive club.
You’ve made some new friends at your party, and now you want them to stick around. In inbound marketing, you use smart strategies to turn those leads into customers. It’s like convincing your new pals to become regulars at your hangout spot.
Your friends keep coming back to your awesome parties because they love the vibe. In inbound marketing, you go the extra mile to make your customers happy and satisfied. It’s like throwing surprise bonuses or exclusive deals to keep them smiling and telling their friends about your place.
If you’re running an eCommerce business and want to make the most out of inbound marketing, here’s a list of 21 inbound marketing strategies that can work wonders for you.
To get started, let’s lay a strong foundation for your inbound marketing journey:
First things first, you’ve got to know who your customers are. What do they like? What problems do they need to solve? The better you understand them, the more effectively you can connect.
Think of buyer personas as your new friends. They’re fictional representations of your ideal customers, complete with names and backstories. By knowing your personas inside out, you can create content that truly resonates with them.
Imagine following your customers on a journey. You need to know where they start, what path they take, and where they want to end up. Tracking their behavior and analyzing their journey can help you guide them to where they want to go.
SEO is like putting your business on the map. It’s about making sure that when people search for things related to your products, they find your website. It’s like making your store easy to spot in a big mall.
In the online shopping world, SEO is like having a sign that says, “Come in, we have what you’re looking for.” It helps more people discover your online store, which can mean more sales. This is one of the most important inbound marketing strategies.
Content marketing is like sharing stories with your customers. It’s about creating useful, interesting stuff, like blog posts, videos, or social media posts. These stories connect with your audience and show them that you know your stuff.
Stanford University research says people are 63 percent more likely to remember a story than a statistic. Still not sure? Chris Haddad, a relationship coach, boosted his conversion rate from 2 percent to 8 percent by adding a relatable personal story to his sales page.
In the eCommerce world, social media is like your shop’s window display. It’s how you show off your products, build a community of fans, and get the word out about special deals. It’s also a place where happy customers can share their experiences.
Here’s how to rock social media for your online store:
Email marketing is like sending letters to your customers’ digital mailboxes. It’s a way to stay in touch, share news, and offer special deals. In the eCommerce world, email marketing helps you keep your customers informed about newly launched products, discounts, and events.
It’s a direct line to your audience, and when done right, it can lead to more sales and loyal customers. Email marketing delivers big returns. On average, for every $1 spent on emails, you get a whopping $42 in return, according to Litmus.
Influencer marketing is like having a trusted friend recommend a product to you. Instead of businesses promoting their stuff directly, they partner with people who have a big following online – these are the influencers. Influencers share products with their followers, and it’s more like a friendly suggestion than an advertisement.
In eCommerce, when influencers talk about your products, it reaches a wide and engaged audience. People trust these influencers’ opinions, and that trust can lead to more sales for your eCommerce business.
In eCommerce, video marketing is like a magic wand. It helps customers see your products in a more engaging way, just like they would in a physical store. Videos can explain product features, provide reviews, and even show how to use your products.
In eCommerce, affiliate marketing is like expanding your sales force without hiring employees. It lets you tap into the reach and influence of others. Whenever affiliates promote your products to their audience, it can lead to more sales for your eCommerce business. It’s like having many friends recommending your store to their friends.
In eCommerce, user-generated content is like having an army of advocates. When customers openly share their positive experiences, it builds trust with potential buyers.
In eCommerce, blogging is like a treasure chest of information. It helps you educate your customers, share tips and tricks, and even tell stories about your products. When customers find helpful content on your blog, they’re more likely to trust your brand and make purchases.
In eCommerce, webinars are like interactive product demonstrations among various inbound marketing strategies. They let you showcase your products, educate your audience, and build trust.
In eCommerce, podcasts are like having a friendly chat with your customers. They let you share valuable information, product updates, and customer stories in a relaxed and conversational way. When people enjoy your podcast, they feel more connected to your brand and may become loyal customers.
Since many people shop on their smartphones, a mobile-friendly site ensures they can easily browse, shop, and make purchases from their mobile devices. For this reason, responsive design is a must. This means your website automatically adjusts to different screen sizes, whether someone is using a smartphone, tablet, or computer.
Mobile SEO is like putting up signs and directions to help customers find your physical store. It adds optimizing your website for search engines like Google but focusing on mobile users. This means using —
In eCommerce, live chats are like having a helpful salesperson available 24/7. They provide immediate answers, assist with purchases, and create a more personal shopping experience.
In eCommerce, customer reviews build trust and credibility because they show real people are happy with your products. When potential buyers read positive reviews, it’s like having friends vouch for your store. This trust can lead to more sales because people feel confident in what they’re buying.
In eCommerce, loyalty programs keep customers coming back for more because they know they’ll get something extra.
In eCommerce, paid media helps you reach potential customers who might not have found you otherwise.
In eCommerce, catalog optimization helps customers quickly discover products, understand their features, and make purchase decisions.
In eCommerce, site search optimization is like having a knowledgeable guide in your store. When customers can easily find the products they want using the search bar, it leads to quicker purchases and a better shopping experience.
In eCommerce, re-engagement campaigns help remind past customers of your store and encourage them to return and make more purchases.
In eCommerce, personalization is one of the inbound marketing strategies that makes customers feel special because they see products and suggestions that align with their interests.
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Inbound Marketing Strategies are the key to making your e-commerce business thrive. From understanding your customers to optimizing your site, these approaches can make a huge difference. So, keep these strategies in mind and watch your e-commerce success grow. Happy marketing!
The five inbound principles are like the ABCs of marketing: standardize, contextualize, optimize, personalize, and empathize.
Inbound marketing comes in many flavors: videos, blogs, eBooks, social media, press releases, infographics, newsletters, research papers, podcasts, webinars, and expert interviews.
Inbound marketing strategies work better because it’s like fishing with the right bait. Instead of just getting attention, it lures in the folks who are genuinely interested in what you offer.
“Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why.”
– Eddie Cantor
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A writer, blogger, and traveler. Being creative and making things keep me happy is my life motto.
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