Ecommerce PPC Case Study
turn £7,089 loss into £82,320 profit with 161% ROAS using Google Ads
This case study highlights the successful transformation of a business that was struggling with Google Ads.
Despite working with multiple ad experts and launching numerous campaigns, the client was not able to make a profit and instead lost £7,089 of their ad budget.
Overview
09 MO
09 MO
25,000
80,000+
Background
He worked with more than 3 ads experts, launched 41 campaigns, and spent £19,951, but they got back only £12,862,that mean they could not make any profit from Google Ads and instead lost £7,089 ad budget.
Web Sales: They were making good sales since the last quarter of 2020, getting an average of £7,000 in sales per month, but from the 2nd quarter of 2021 their sales start decreasing. We got it around £3,100 in web sales in August 2021.
Challenges
We have encountered a number of obstacles while working with this client.
Firstly, the MOOC industry is incredibly competitive, with major players like Udemy, Coursera, and Future Learn.
Secondly, many competitors were also bidding on the client’s branded keywords in an attempt to redirect sales away from their website.
Most notably, our client was not fully equipped for direct sales through their website, as most of their sales were coming from deal listing sites like Reed and Wowcher.
Therefore, we had to start fresh with a comprehensive and holistic plan.
Here are some examples:
Mr. Woolley (pseudonym), the managing director of a Solar Retailer business from Australia was trying to make business with digital strategies.
He tried some so-called Gurus and burned cash in the fire but didn’t hit his growth goal.
Then, he hired us, and we applied our bulletproof PPC strategy to his business and successfully brought the ultimate result only from Google Ads.
Outcome Summary:
We got 910 leads, $69 for each lead and this client stated that he generated over $900,000 in revenue only from Google Ads.
Omni-Channel Marketing:
We have begun by identifying specific course categories and high-demand courses that would meet a wide range of customer needs and provide maximum value. I then divided these courses into three sections:
Starter: We offered beginner-level courses at a very low cost, and even some for free, to ensure the highest enrollment.
Core Value: For intermediate-level courses, we aimed to meet the specific needs of our customers and deliver the value we promised.
Profit Maximizer: We developed bundled courses and advanced-level courses that were high in value and came at a higher price point.
After revamping products, our ads expert crafted messages for each stage of the buying journey, created landing pages, and trained internal sales and customer support teams.
PPC Campaign
We created a dynamic search campaign for Starter high-demand courses, with the intention of getting as many customers and clicks as possible, even if it meant less profit.
We also created search campaigns for Core Value career package courses, with high-converting ad copy and well-crafted landing pages to recover profit, and then enabled retargeting & dynamic retargeting with Google Ads & Facebook that helped to ensure maximum growth.
Incredible Result
We generated £216,537 sales and £82,320 profit just from Google Ads, eventually, our undefeated PPC marketing strategies skyrocketed their web sales from £3,100 to £33,000 and yielded nearly 10x revenue growth for this client.
Google Ads; Now the present state of his Ad Account is:
- 8,421,816 impressions
- 266,889 Clicks (£0.51 per clicks)
- 2,886 Sales
- Cost: £133,991
- ROAS: 161%
- All Conversion Value: £216,537
- Profit from Google Ads: £82,320
NEED WHITE LABEL CASE STUDIES?
Get access to 20+ white label case studies spanning several industires to show your clients. Enter your email and get instant access!
Takeaway
So, If you’re looking to improve your sales through Google Ads, there are a few key things to keep in mind. Firstly, it’s important to understand your target audience and what types of courses or products they’re most interested in. This will help you create a more effective omnichannel marketing strategy that meets their needs and provides value.
Additionally, you need to ensure that your website is equipped for direct sales and that your sales and customer support teams are trained to handle any questions or concerns that your customers may have. When it comes to Google Ads, it’s important to create dynamic search campaigns for high-demand courses, and to enable retargeting on platforms like Google Ads and Facebook.
This will help you reach a wider audience and maximize your return on ad spend. By focusing on these key areas, you can see a significant increase in sales and profit, just like the client in the case study.
Want To Get SEO Results?
Start Growing your Business Today!
Sign up for free and get access to all of our tools and services.